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Chapter Summary

Ch 7: Online Basics: Tying it All Together

Online’s capabilities of interactivity and multimedia provide msnbcjournalists a challenge and opportunity to do provide information in new storytelling forms. 

Because studies show people scan and search online as oppose to read for long periods of time, presenting information online needs to respond to audience online habits.

Writing should be “chunked,’ or presented in tightly written blocks. Headlines need to be simple. Links are key to giving online audiences a chance to interact and gather information in non-linear fashion. 

Interactivity can be as simple as an email link for user comments to multimedia maps, timelines and descriptive animation. Multimedia includes any mix of text, visuals, and audio.  Storyboarding, or a graphic, visual story outline can help organize and coordinate the elements or layers of information that can be presented on the web.